Personal brand SaaS — Launched
Authority Profile™
A resume replaced by a living website — one link that makes a professional the obvious choice before the first conversation starts.
Outcome: ApprovedResults for this venture have been reviewed and approved for publication by the client.
The idea
Replace the resume with a living personal website, so being overlooked becomes a visibility problem you can actually fix.
The problem
The most qualified person rarely wins — the most visible one does. A PDF and a LinkedIn page hide impact, scatter proof across five attachments and go stale the moment they're sent.
The customer
Executives, sales professionals, consultants, entrepreneurs, speakers and career movers who keep getting passed over by louder, less-qualified people.
The business model
Tiered subscription — Starter, Professional and Executive — billed annually or monthly, with hosting, ongoing edits and a yearly LinkedIn audit included.
What we built
From idea to something testable.
- Positioning built on the visibility gap, not a confidence pitch
- Free LinkedIn Profile Audit as the top-of-funnel lead magnet
- Six-section Authority Profile framework: summary, timeline, portfolio, skills, testimonials, speaking and media
- Old-way vs Authority Profile comparison as the core conversion moment
- Three-tier pricing with annual/monthly toggle and a bespoke enquiry path
- Four-step delivery process — discovery, positioning, design, launch — and a 14-day guarantee
Go-to-market
How it reaches real customers.
- Free LinkedIn Profile Audit captures prospects before any purchase ask
- Live example profiles prove the output instead of describing it
- Tiered pricing lets buyers self-select from Starter to Executive
- Bespoke and team builds handled through a booked call
Prototype / MVP stage
Launched
Outcome & learnings
Outcome: ApprovedOutcome placeholder — signup and tier-mix data to be added.
More work
Prototype in betaOutcome: Approved
Deal Genius
MEDDICC deal inspection turned into an AI-assisted product, so sales leaders forecast on structure instead of instinct.
Read the case studyWorking MVPOutcome pending
MirrorMe AI
A personal AI stylist that reads real facial features and returns ranked hair, beard and makeup looks with a stylist-ready blueprint.
Read the case studyLaunched pre-orderOutcome: Approved
UNMASKED
A book launched as a product — free chapters, two interactive tools and a direct pre-order bundle.
Read the case study