B2B SaaS — Prototype in beta
Deal Genius
MEDDICC deal inspection turned into an AI-assisted product, so sales leaders forecast on structure instead of instinct.
Outcome: ApprovedResults for this venture have been reviewed and approved for publication by the client.
The idea
Turn MEDDICC deal inspection into an AI-assisted product so sales leaders stop forecasting on instinct.
The problem
Managers rely on gut instinct instead of structured inspection, reps bring updates instead of clarity, and coaching arrives after deals are already slipping.
The customer
B2B sales leaders and revenue teams running weekly pipeline and forecast reviews.
The business model
Per-seat SaaS for sales organizations, with a beta program ahead of general availability.
What we built
From idea to something testable.
- Positioning and offer architecture for a category buyers already understand
- MEDDICC scorecard model and the coaching interface built around it
- Deal inspection dashboard and product preview
- Demo-request flow wired into the marketing site
Go-to-market
How it reaches real customers.
- Founder-led outbound to VPs of Sales and revenue operations leaders
- Beta cohort as the qualification and evidence loop
- Demo request as the single conversion action on the site
Prototype / MVP stage
Prototype in beta
Outcome & learnings
Outcome: ApprovedOutcome placeholder — metrics to be added once the beta cohort completes.
More work
Working MVPOutcome pending
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