Service business — Launched
Kalm Oasis Therapy
Starting therapy reduced to one small, safe step — a sub-60-second appointment request with insurance clarity up front.
Outcome: ApprovedResults for this venture have been reviewed and approved for publication by the client.
The idea
Make starting therapy feel like one small, safe step instead of a paperwork gauntlet.
The problem
People who want help stall at intake — unclear insurance coverage, long forms and no sense of who they would actually be talking to.
The customer
Adults seeking compassionate, insurance-covered therapy in their area.
The business model
Insurance-billed clinical practice with self-pay options.
What we built
From idea to something testable.
- Brand and voice designed for a first, nervous visit
- Sub-60-second appointment request flow
- Insurance clarity section answering cost before it is asked
- Clinician introductions, FAQ and full legal framework
Go-to-market
How it reaches real customers.
- Local search visibility as the primary discovery channel
- Insurance and cost answers positioned ahead of the form
- Appointment request as the only conversion action
Prototype / MVP stage
Launched
Outcome & learnings
Outcome: ApprovedOutcome placeholder — appointment request volume to be added.
More work
Prototype in betaOutcome: Approved
Deal Genius
MEDDICC deal inspection turned into an AI-assisted product, so sales leaders forecast on structure instead of instinct.
Read the case studyWorking MVPOutcome pending
MirrorMe AI
A personal AI stylist that reads real facial features and returns ranked hair, beard and makeup looks with a stylist-ready blueprint.
Read the case studyLaunched pre-orderOutcome: Approved
UNMASKED
A book launched as a product — free chapters, two interactive tools and a direct pre-order bundle.
Read the case study