Author brand & digital product — Launched pre-order
UNMASKED
A book launched as a product — free chapters, two interactive tools and a direct pre-order bundle.
Outcome: ApprovedResults for this venture have been reviewed and approved for publication by the client.
The idea
Publish a book as a product: reframe imposter syndrome as a decision problem, not a confidence problem, and give readers tools that act on it.
The problem
High achievers keep waiting to be exposed, and every framework they have tried treated the symptom instead of the underlying decision.
The customer
High-performing professionals and leaders across enterprise sales, HR tech, manufacturing and public-sector roles.
The business model
Direct pre-order bundle — book plus four tools — at a single fixed price.
What we built
From idea to something testable.
- Brand and narrative system for the book as a product
- Long-form sales experience built around the core reframe
- Free-chapter reader as the lead magnet
- Two interactive tools: Pricing Reframe and Stop Doing Audit
- Speaking and booking flow plus SEO and sitemap foundation
Go-to-market
How it reaches real customers.
- Free chapters capture readers before any ask
- Interactive tools prove the method rather than describe it
- Pre-order bundle converts at a single fixed price
Prototype / MVP stage
Launched pre-order
Outcome & learnings
Outcome: ApprovedOutcome placeholder — pre-order and readership results to be added.
More work
Prototype in betaOutcome: Approved
Deal Genius
MEDDICC deal inspection turned into an AI-assisted product, so sales leaders forecast on structure instead of instinct.
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MirrorMe AI
A personal AI stylist that reads real facial features and returns ranked hair, beard and makeup looks with a stylist-ready blueprint.
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Kalm Oasis Therapy
Starting therapy reduced to one small, safe step — a sub-60-second appointment request with insurance clarity up front.
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